# Admin handbook

Sign in at `/admin/login`.

- **Settings** — descriptor, founder, city, phone, WhatsApp, email, price visibility, AI-bot block, GA4, Search Console token, Clarity, Meta Pixel.
- **Pages** — about, legal, method notes, collision page. System slugs stay fixed so public routes do not break.
- **Offers** — four products. Deliverables are one per line. SEO tab stores the focus keyphrase, SERP preview, schema type and sitemap flag. Changing a slug writes a 301.
- **Insights** — owner articles. Publish only with a real excerpt. Slug changes redirect.
- **Proof** — keep status on `holding` until an owner consents. Publishing a case makes `/proof/{slug}` live. Do not invent metrics.
- **FAQs** — home accordion and FAQ schema.
- **Menus** — header and footer labels.
- **Media** — uploads convert JPEG/PNG to WebP when the server can. Paste the URL into an OG image field.
- **Leads** — scan requests. Set a notify email in Settings to receive a copy (mail is logged if SMTP is not configured).
- **Redirects** — exact paths or a regex. 301, 302, 307, 308, 410.
- **SEO** — 404 list. Ignore, or create a 301 from that path.

Public files are generated, not hand-edited: `/sitemap.xml`, `/robots.txt`, `/llms.txt`.