# STS Cars Website: Modules, Features, and Functionality Inventory **Reference website:** **Audit date:** 12 October 2026 **Purpose:** Requirements baseline for building a more capable taxi, chauffeur, airport-transfer, and group-transport platform without losing the reference site's existing functionality. **New platform brand:** MCR AeroLink. STS Cars is the functional reference only; no STS branding, copy or assets are reused (see `doc/Development.md` section 6.6). ## 1. Audit scope and confidence This inventory was compiled from: - Interactive inspection of the public website and its forms. - Main and footer navigation. - Authentication, registration, booking lookup, FAQ, service, and content pages. - `robots.txt` and the site's XML sitemap. - Client-side HTML and JavaScript visible to a normal visitor. - Published descriptions of booking, payment, communication, and account behavior. Labels used below: - **Observed** — directly visible or testable without making a real booking or payment. - **Published** — explicitly described by the website, FAQ, or policy content. - **Inferred** — a backend capability required to support an observed or published feature, but not directly accessible. - **Restricted** — requires a valid customer/corporate account, real booking, payment, or staff access. The public website cannot reveal every internal implementation detail. Payment completion, authenticated dashboards, dispatch tools, driver tools, and administration are therefore documented as restricted or inferred rather than claimed as directly observed. --- ## 2. User roles The complete replacement should support these roles: 1. **Anonymous visitor** - Browse services, fleet, travel guides, policies, reviews, and FAQs. - Request a quote and make a guest booking. - Submit a complicated-journey enquiry. - Look up a booking using reference and email. 2. **Registered passenger** - Sign in, maintain a profile, book journeys, and access booking history. - Reuse contact details and view invoices/receipts. 3. **Corporate or credit-account customer** - Make priority/account bookings. - Access job history, invoices, online payments, and account terms. - Work with a dedicated account manager. 4. **Booking/support operator** *(inferred)* - Create and amend telephone/email bookings. - Handle customer enquiries, cancellations, special requests, and lost property. 5. **Dispatcher** *(inferred)* - Allocate vehicles and drivers. - Monitor flights, pickups, delays, and job status. 6. **Driver/chauffeur** *(inferred)* - Receive jobs and passenger information. - Update journey status and report waiting time or incidents. 7. **Finance user** *(inferred)* - Manage payments, receipts, invoices, account balances, and reconciliation. 8. **Content/marketing administrator** *(inferred)* - Maintain pages, travel guides, offers, reviews, badges, FAQs, SEO, and notices. 9. **System administrator** *(inferred)* - Manage users, roles, integrations, pricing, templates, audit logs, and configuration. --- ## 3. Global website shell ### 3.1 Important notice - **Observed:** Site-wide notice warning that: - Pickups in the next 12 hours require contacting the company. - Major-event bookings require an availability check before online booking. - `OK` action dismisses the notice. - `Learn More` opens Terms and Conditions. - Dismissal is remembered using a long-lived cookie. - Replacement requirement: - Admin-editable message, severity, start/end dates, audience, and linked page. - Session/permanent dismissal options. ### 3.2 Cookie notice - **Observed:** Cookie-policy banner. - `I accept` action. - `Learn More` links to privacy/cookie information. - Consent/dismissal state is stored in a cookie. - Better replacement should include granular consent categories, consent withdrawal, consent logs, and script blocking until consent where legally required. ### 3.3 Top contact bar - Click-to-call primary telephone number. - Click-to-email bookings address. - Click-to-open WhatsApp number with a prefilled-message URL. - Language selector. - `Login / Register` shortcut. - `My Booking` shortcut. - Mobile-specific visibility rules. ### 3.4 Header and navigation - Brand logo linked to home. - Desktop dropdown menus. - Responsive mobile hamburger navigation. - Main links: - About Us - Drivers and Fleet - Services - Contact Us - Travel Guide - STS and Manchester - Mobile copies of login and booking-lookup actions. ### 3.5 Footer - Logo, short brand proposition, and payment-method artwork. - STS and Manchester link group. - Quick-links group. - Contact-information group. - Telephone, WhatsApp, email, physical address, and website links. - Copyright and site-management credit. - Terms and Privacy links. - Social links to Facebook, X/Twitter, and YouTube. ### 3.6 Shared UI behavior - Bootstrap-based responsive grid. - Breadcrumbs on inner pages. - Repeated call-to-action blocks. - Reusable cards with icon/image, title, summary, and link. - Image and testimonial carousels with previous/next controls. - Tooltips on journey-direction controls. - Date picker and time picker. - Address autocomplete. - Required-field markers and browser/form validation. - Click-to-call and `mailto:` links. - Custom 404 page with `Back To Home`. --- ## 4. Homepage modules ### 4.1 Hero - Large banner/transport imagery. - Heading: taxi and airport-transfer positioning. - Supporting value proposition. - Prominent quote widget. - Responsive layout for desktop and mobile. ### 4.2 Instant quote tab **Observed fields and controls:** - Pickup address: - Required. - Address autocomplete. - Clear-input control. - Hidden/derived postcode, latitude, and longitude data. - Journey-direction toggle: - From the airport. - To the airport. - Changes contextual date tooltips/meaning. - `Via +` control: - Dynamically adds intermediate addresses. - Up to five via fields are present in the client implementation. - Each via field supports address autocomplete and removal/clearing. - Destination address: - Required. - Address autocomplete. - Clear-input control. - Pickup date: - Date picker. - Defaults to a future date. - Pickup time: - Time picker. - Journey type: - One way by default. - Return journey can be enabled. - Return date and time: - Disabled until return travel is selected. - Can be closed/removed to revert to one way. - `Quote Now` submission. - `Complicated Journey?` link. ### 4.3 Hourly-rate tab - **Observed:** Separate tab and form mode. - Pickup/address autocomplete. - Duration selector offering: - 2 hours / 25 miles through 24 hours / 300 miles. - Each extra hour increases the included mileage according to the published options. - `Quote Now` action. - Requires separate hourly pricing rules from point-to-point pricing. ### 4.4 Trust and award strip - TripAdvisor recommendation badge. - Feefo trusted-service award. - Trustpilot presence/rating widget or artwork. - Admin-managed trust assets and outbound links should be supported. ### 4.5 How to book Five-step illustrated process: 1. Check prices. 2. Choose vehicle. 3. Enter transfer and contact information. 4. Pay securely. 5. Receive booking confirmation and later driver details. ### 4.6 Primary benefits Cards covering: - Established reputation. - Modern economy and executive fleet. - Licensed, insured, professional drivers. - Fixed all-inclusive pricing. - Airport meet and greet. - 60 minutes of free airport waiting. - Free SMS/text updates. - Vehicle sanitation/safety. - No online card fees. ### 4.7 Company introduction - Company/service summary. - 24/7 regional and long-distance coverage. - Airport, executive, private, business, and corporate positioning. - Internal links to relevant service and fleet pages. ### 4.8 Fleet showcase Image cards for: 1. Saloon. 2. Estate. 3. Executive Saloon. 4. People Carrier. 5. 8-seat Minibus. 6. 16-seat Minibus. Each card links to fleet information. ### 4.9 Contact callout - `Talk to us` headline. - Short reassurance text. - `Drop a Message` action. ### 4.10 Secondary benefits Cards covering: - Free cancellation messaging. - 24/7 support. - Infant, child, and booster seats. - Real-time flight tracking. - Toll charges included. - Online prepayment or cash to driver. ### 4.11 Reviews - Customer name and testimonial. - Previous/next carousel controls. - Multiple testimonials. - The current homepage renders a duplicated `Recent Reviews` section; preserve the feature, not the duplication defect. ### 4.12 Commitment statement - Service-quality and reliability copy. - Fleet range. - Individual and corporate-customer positioning. ### 4.13 Clients served Logo carousel/grid including multinational companies, airlines, hotels, universities, logistics companies, and aviation businesses. ### 4.14 WhatsApp chat - Fixed bottom-right `Chat with us` button. - Opens WhatsApp conversation with the company. - Provider currently appears to be a hosted WhatsApp widget. --- ## 5. Quote, pricing, and booking engine ### 5.1 Journey types - Point-to-point transfer. - Airport pickup. - Airport drop-off. - One-way journey. - Return journey. - Multi-stop journey with up to five via points. - Hourly hire with bundled hours/miles. - Complicated/manual-quote journey. - Event/group transfer. - Match-day transfer. - Courier journey. - Corporate/account journey. ### 5.2 Address and route handling - UK-oriented address autocomplete. - Structured address, postcode, latitude, and longitude capture. - Pickup, destination, and via-point geocoding. - Route distance and duration calculation. - Airport recognition. - Route ordering for via points. - Toll and congestion-zone awareness. - Manual override for unmapped or unusual locations. ### 5.3 Quote calculation **Published or implied inputs:** - Booking/base fee. - Distance-based rate. - Pickup and destination postcode/zone. - Vehicle class. - One-way versus return. - Via stops. - Hourly package. - Date/time. - Airport/meet-and-greet requirements. - Waiting time. - Toll charges. - Congestion charges where applicable. - Christmas/New Year or other festive surcharge. - Major event rules. - Manual discount, account rate, or offer. **Required output:** - Fixed total per available vehicle. - Included charges and any exclusions. - Currency and tax treatment. - Quote expiry. - Availability warning. - Terms/cancellation summary. ### 5.4 Published business rules - Online journeys should normally be booked at least 12–24 hours ahead. - Pickups inside 12 hours require direct contact. - Major events require availability confirmation. - Online fares are presented as fixed with no hidden charges. - Road tolls are included in quoted fares. - Congestion charging may need separate confirmation. - Airport waiting: first 60 minutes free, then a published hourly/pro-rata rate. - Flight delays are monitored and described as not attracting an extra delay fee. - Christmas/New Year bookings may carry a 50% surcharge. - No additional online credit/debit-card fee. ### 5.5 Vehicle results and selection *(published/restricted)* - Display available vehicle categories. - Price per vehicle category. - Passenger and luggage capacity. - Vehicle image and description. - Economy versus executive positioning. - Select vehicle and continue. - Warn if passenger/luggage requirements do not fit. - Rare upgrade/downgrade workflow when the selected vehicle becomes unavailable. ### 5.6 Passenger and transfer details *(published/restricted)* The booking workflow needs to capture: - Lead passenger title, first name, and last name. - Email address. - Country/country code and mobile number. - Passenger count. - Luggage quantity/type. - Pickup sign/name-board text or company logo request. - Flight number and airport/terminal details. - Child-seat requirements: - Infant seat. - Child seat. - Booster. - Special requests. - Booking notes. - Billing/contact details. - Consent to Terms, Privacy, and relevant policies. ### 5.7 Booking confirmation - Unique reference in an `ST####`-style format. - Confirmation page. - Immediate confirmation email. - Booking summary: - Route and via points. - Dates/times. - Vehicle. - Passenger details. - Payment method/status. - Price. - Special requests. - Cancellation/help instructions. - Driver and vehicle information sent approximately two hours before pickup. - Post-journey receipt sent by email. ### 5.8 Booking lifecycle *(inferred)* - Draft. - Quote generated. - Awaiting payment. - Confirmed. - Awaiting allocation. - Driver assigned. - Driver en route. - Driver arrived. - Passenger on board. - Completed. - Amended. - Cancelled. - No-show. - Refunded/partially refunded. ### 5.9 Booking amendment and cancellation - Website/portal or support-assisted amendments. - Email/telephone fallback. - Cancellation-policy enforcement. - Published FAQ language mentions a 20% administration fee and restrictive refund terms; policy content should be reconciled with homepage `free cancellation up to 48 hours` messaging. - Cancellation reason, actor, timestamp, fee, refund, and notification logs. - SMS cancellation is not accepted according to the reference FAQ. --- ## 6. Payments, billing, invoices, and receipts ### 6.1 Payment methods - Stripe online card payment. - 3-D Secure authentication. - Major debit and credit cards. - American Express. - Diners Club is mentioned in service content. - Cash to driver. - PayPal by contacting accounts. - Corporate payment through invoice, bank transfer/BACS, or Direct Debit. ### 6.2 Payment workflow - Payment choice during booking. - Payment intent/session creation. - 3-D Secure challenge where required. - Success, failure, cancellation, timeout, and retry states. - Webhook-based confirmation. - Idempotency to prevent duplicate charges/bookings. - Payment status on booking. - Secure hosted/tokenized handling; card data must not be stored by the platform. ### 6.3 Finance functionality *(inferred/restricted)* - Payment transaction history. - Receipts after completed journeys. - Invoice generation, email, view, print, and download. - Corporate statement and aged balances. - Credit terms and credit limit. - Refund/partial-refund recording. - Cancellation/admin fee. - Reconciliation by method and date. - Failed-payment follow-up. - Manual payment recording. - Tax/VAT configuration. --- ## 7. Authentication and customer accounts ### 7.1 Login - Username/email field. - Password field. - Sign-in action. - Link to password reset. - Link/button to create a new account. - Terms and Privacy acceptance messaging. - Promotional prompt for monthly/special accounts. ### 7.2 Passenger registration Observed fields: - Title: Mr, Ms, or Mrs. - First name. - Last name. - Email address. - Password. - Country selector with a comprehensive country list. - Country calling code, automatically derived/read-only. - Mobile number. - Terms and Conditions acceptance checkbox. - Link back to existing-account login. - Membership-option details/benefits content. ### 7.3 Password reset - Dedicated reset-password route. - Expected supporting workflow: - Submit account email. - Non-enumerating success response. - Time-limited, single-use reset token. - New-password validation. - Confirmation and session invalidation. ### 7.4 Booking lookup without account `My Booking` authentication form: - Booking reference, with an `ST1234` example. - Booking email address. - Login/lookup action. - Help text directing users to the confirmation email. - Access must be limited to the matching reference/email pair and rate-limited. ### 7.5 Customer portal *(published/restricted)* - Profile/contact details. - New booking. - Upcoming bookings. - Booking history/job history. - Booking detail and status. - Rebooking. - Amend/cancel request. - Invoices and receipts. - Payment history and online payment. - Saved preferences/special requests. - Account password/session management. ### 7.6 Corporate account - Account application. - Company details and contact person. - Approval workflow. - Priority booking. - Business-class upgrade when available. - Dedicated account manager. - Credit/payment terms. - No setup fee messaging. - Multi-user organization access should be supported in the improved version. - Cost centres, purchase-order/reference fields, approvers, statements, and spend reporting are sensible enhanced requirements. --- ## 8. Enquiry and support modules ### 8.1 Complicated journey Observed form: - Name. - Email. - Phone. - Message/description. - Guidance asking about: - Unusual journey requirements. - Large quantities of luggage. - Event travel. - Day trips with multiple stops. - Submit action. - Main booking-desk telephone and email information. Required backend behavior: - Validation and anti-spam/reCAPTCHA. - Enquiry reference. - Customer acknowledgement. - Staff notification and assignment. - Status, notes, follow-up, and conversion into quote/booking. ### 8.2 Contact page - General contact content. - Departmental contact routes. - Primary bookings email. - Complaints/feedback email. - Accounts/billing email. - UK and international telephone formatting. - WhatsApp. - Physical address. - 24/7 availability messaging. - General contact form and anti-spam protection should be retained where enabled. ### 8.3 Support channels - 24/7 telephone. - Email. - WhatsApp/live chat. - Web forms. - FAQ self-service. - Corporate account manager. ### 8.4 Operational support cases - Booking amendment. - Cancellation. - Flight delay. - Vehicle change. - Favourite-driver request. - Lost property. - Complaint/feedback. - Payment or invoice query. - Special equipment/luggage query. --- ## 9. Service catalogue ### 9.1 Core service index - Services landing page displaying service cards and links. ### 9.2 Open an Account - Personal/corporate membership proposition. - Account application/contact route. - Benefits, billing options, and approval flow. ### 9.3 Meet and Greet - Driver waits in airport arrivals. - Passenger/company name board. - 60 minutes free waiting after landing. - Flight monitoring and adjusted dispatch. ### 9.4 Chip and Pin - In-vehicle card terminals. - Major cards accepted. - No extra card charge. ### 9.5 Courier Service - Individual and corporate delivery. - Collection/drop-off details and item notes. - Manual or instant quote. - Proof-of-collection/delivery should be supported in the improved system. ### 9.6 Match Day Transfers - Stadium/event transfers. - Event-specific availability and pricing. - Pickup coordination around closures/crowds. ### 9.7 Event / Group Transfers - Conferences. - Corporate events. - Christmas parties. - Group logistics. - Multi-vehicle/minibus coordination. - Events-management contact/team. ### 9.8 Pay via Card - Online card payment. - In-car card payment. - Supported card-brand information. - PayPal contact method. ### 9.9 Airport and location services - Manchester Airport Transfers. - Liverpool Airport Transfers. - Student Airport Transfers. - Manchester Taxis. - Manchester Minibuses. - Manchester Executive Taxi. - Corporate Travel. ### 9.10 Offers - Offers/promotions content page. - Improved system should support: - Date-bound offers. - Promo codes. - Eligibility and usage limits. - Discount types. - Landing pages. - Redemption reporting. --- ## 10. Fleet and driver modules ### 10.1 Fleet catalogue Vehicle categories: - Saloon. - Estate. - Executive Saloon. - People Carrier. - 8-seat Minibus. - 16-seat Minibus. Per category: - Name, image, description. - Passenger capacity. - Standard and hand-luggage capacity. - Economy/executive class. - Suitability guidance. - Availability/pricing association. ### 10.2 Fleet standards - Economy vehicles are described as no more than seven years old. - Executive vehicles are described as no more than four years old. - Standard luggage guidance: - Suitcase around 80 × 45 × 25 cm and 15–20 kg. - Hand luggage around 55 × 40 × 20 cm and 6–8 kg. - Larger/additional luggage requires a suitable vehicle. - Child seats are requestable but subject to availability. - The reference FAQ states that wheelchair-accessible vehicles are not available; the replacement should model accessibility capabilities explicitly rather than burying them in FAQ text. ### 10.3 Driver standards - Minimum stated cab-driving experience. - Trained and smartly dressed. - Enhanced DBS/background check. - Licensed by the relevant council. - Insured. - Polite, considerate, helpful, and professional. - Strong regional knowledge. ### 10.4 Fleet administration *(inferred)* - Vehicle record and registration. - Make/model/year/class. - Capacity and luggage rules. - Availability/status. - Assigned driver. - Insurance and MOT/document expiry. - Licensing. - Maintenance/service schedule. - Child-seat/equipment inventory. - Vehicle photos. - Compliance reminders and document storage. ### 10.5 Driver administration *(inferred)* - Profile and contact details. - License/council information. - DBS record and expiry/recheck. - Insurance and required documents. - Vehicle association. - Working hours/shifts. - Availability and service area. - Job assignment/history. - Live/last-known location. - Performance, complaints, and notes. --- ## 11. Dispatch and journey operations *(inferred from published behavior)* - Real-time booking queue. - Driver and vehicle availability. - Manual and automatic assignment. - Conflict detection. - Flight-number validation and live flight tracking. - Dispatch based on actual landing time. - Airport/terminal pickup instructions. - Driver job notification/acceptance. - Status timeline. - Driver contact and vehicle details sent to passenger. - Waiting-time timer and charges. - No-show handling. - Journey completion. - Incident and lost-property recording. - Operator notes and full audit trail. - Multi-vehicle coordination for groups/events. - Notifications for unallocated or at-risk bookings. --- ## 12. Notifications and communications ### 12.1 Transactional email - Registration/account messages. - Password reset. - Booking confirmation. - Booking amendment. - Cancellation. - Payment confirmation/failure. - Driver/vehicle assignment. - Receipt. - Invoice/statement. - Enquiry acknowledgement and staff reply. ### 12.2 SMS/text - Booking updates. - Driver and vehicle details approximately two hours before pickup. - Operational alerts. - Delivery status and failure logging. ### 12.3 WhatsApp - Public chat entry point. - Deep link with prefilled message. - Better system may support approved transactional WhatsApp templates and conversation history. ### 12.4 Template management *(inferred)* - Email/SMS/WhatsApp templates. - Variables and localization. - Preview/test. - Trigger configuration. - Delivery logs, retries, and opt-out handling. --- ## 13. Content, marketing, and trust ### 13.1 About Us - Company founded in 2007 with five drivers. - Growth/history narrative. - 24/7 service positioning. - Chip-and-PIN introduction. - Dispatch, email, and SMS capability. - Private, national, and international customer base. - Visual statistics/counters. - Reviews and contact CTA. ### 13.2 Reviews/testimonials - Customer name and testimonial. - Carousel. - Third-party trust-source branding. - Improved CMS should support source, rating, date, moderation, ordering, and publish status. ### 13.3 Client logos - Logo image. - Organization name. - URL where appropriate. - Ordering and active status. - Carousel/grid display. ### 13.4 Accreditations and awards - Trust badges. - Licences/certifications. - Award year. - External verification links. ### 13.5 FAQ Accordion/list of 40+ operational questions covering: - How to book. - Account not required for guest bookings. - Payment options. - Booking lead time. - Changes and cancellations. - Multiple pickups/drop-offs. - Fixed-price calculation. - Holiday/festive surcharge. - Waiting charges. - Tolls and congestion charges. - Vehicle categories. - Luggage. - Child seats. - Wheelchair accessibility. - Vehicle substitutions. - Flight delays/tracking. - Meet-and-greet location. - Airport check-in responsibility. - Recommended pickup buffer after landing. - Business-account benefits. - Driver licensing and insurance. - Smoking prohibition. - Favourite-driver requests. - Lost property. - International mobile numbers. - Confirmation and receipt timing. - PayPal. - Corporate event support. ### 13.6 Travel Guide - Travel Guide index. - Search/SEO landing pages for routes and services. - Each article needs title, slug, hero image, body, metadata, related links, publish date, and canonical URL. Sitemap-discovered guide pages: - Manchester to Warrington. - Manchester to Southport. - Manchester to Sheffield. - Manchester to Preston. - Manchester to Liverpool. - Manchester to Leeds. - Manchester to Lancaster. - Manchester to Ellesmere Port. - Manchester to Crewe. - Manchester to Chester. - Manchester to Bolton. - Manchester to Blackpool. - Manchester to Birmingham. - Manchester to Wigan. - Luxury chauffeur service Manchester. - Christmas taxi hire in Manchester. - Cheap taxi Manchester Airport. - Airport chauffeur Manchester. - Stockport to Manchester. - Rochdale to Manchester. - Macclesfield to Manchester. - Manchester to Huddersfield. - Manchester to Halifax. - Manchester to York. ### 13.7 Informational pages - Online Booking Procedure. - Airport Pick Up & Drop Off Procedure. - Corporate Travel. - Offers. - Privacy and Cookies. - Terms and Conditions. - GDPR. - Accreditations. - Blog/news link is present in footer navigation. ### 13.8 CMS requirements *(inferred)* - Page and article CRUD. - Draft, scheduled, published, archived. - Reusable page sections. - Media library with alt text. - Menus and footer management. - Reviews, clients, FAQs, fleet, benefits, awards, offers, and notices. - Redirect manager. - SEO fields. - Revision history and author. --- ## 14. Internationalization - **Observed:** Google Translate widget in the header. - Broad machine-translation language selection. - Selected-language state. - Improved replacement should support: - Human-managed translations for critical booking, policy, and transactional content. - Localized validation and notifications. - Locale-aware dates, times, telephone numbers, and currency. - Language-specific URLs and `hreflang`. - Fallback language. --- ## 15. Third-party integrations ### 15.1 Directly observed - TaxiBaseSoftware-hosted address-autocomplete script/service. - Google Translate. - Stripe and 3-D Secure. - Google Analytics 4. - Google Tag Manager. - Google Ads/conversion tracking. - Google reCAPTCHA. - DelightChat-hosted WhatsApp widget. - Trustpilot, TripAdvisor, and Feefo trust assets/integration. - Social links to Facebook, X/Twitter, and YouTube. ### 15.2 Published or required - Flight-tracking provider. - SMS gateway. - Transactional email/SMTP provider. - Mapping/geocoding/routing provider. - PayPal/manual PayPal process. - Bank transfer/Direct Debit for account customers. ### 15.3 Integration management requirements - Credentials stored only in server-side secrets. - Separate sandbox and production settings. - Webhook signature verification. - Retry/dead-letter handling. - Health status and error logs. - Quota/cost monitoring. - Credential rotation. --- ## 16. SEO and discoverability - Page title, meta description, keywords, author, and robots directives. - Canonical link. - English `hreflang`. - XML sitemap. - `robots.txt` referencing sitemap. - TravelAgency JSON-LD structured data: - Name. - URL. - Logo/image. - Description. - Price range. - Postal address. - Telephone. - Semantic headings and internal links. - Breadcrumbs. - Route-specific SEO landing pages. - Social sharing metadata should be added in the improved build. - Automated sitemap generation and Search Console support. - Redirects for legacy URL variants. --- ## 17. Analytics and conversion tracking - Google Analytics 4. - Google Tag Manager. - Google Ads/conversion tracking. - DoubleClick/advertising tags are loaded or referenced. - Recommended tracked events: - Quote started/submitted. - Address autocomplete selection. - Vehicle selected. - Checkout started. - Payment succeeded/failed. - Booking completed. - Registration/login/password reset. - Booking lookup. - Contact/manual-quote submission. - Telephone, email, WhatsApp, and social clicks. - Offer use. - Cancellation. - Consent-aware analytics and server-side conversion reconciliation should be included. --- ## 18. Security, privacy, and compliance ### 18.1 Existing signals - HTTPS. - Stripe-hosted/tokenized payment processing. - 3-D Secure. - reCAPTCHA. - Terms acceptance during registration. - Privacy/Cookies page. - Dedicated GDPR page. - Cookie notice. - DBS and licensing claims for drivers. ### 18.2 Required improved controls - Modern password hashing. - MFA option for customers and mandatory MFA for staff. - Role-based access control. - Secure, rotating sessions and logout from all devices. - Rate limiting for login, reset, booking lookup, quote, and contact forms. - CSRF, XSS, SQL-injection, and SSRF protections. - Strict server-side validation. - Security headers and Content Security Policy. - Secrets manager; never expose reusable private API credentials in browser source. - PCI-scope minimization. - Encryption in transit and at rest. - Audit logs for staff and finance actions. - Data-retention/deletion policies. - Data-subject access/export/deletion workflows. - Marketing consent and communication preferences. - Backup, restore testing, disaster recovery, and incident response. - Dependency and vulnerability scanning. - Privacy-preserving analytics and complete consent records. --- ## 19. Accessibility and responsive behavior ### 19.1 Existing useful behavior - Responsive Bootstrap layout. - Mobile hamburger menu. - Click-to-call/email/WhatsApp. - Large CTAs. - Date/time controls. - Address autocomplete. - Breadcrumbs. - Clear headings. ### 19.2 Requirements for a better implementation - WCAG 2.2 AA target. - Keyboard-operable menus, tabs, accordions, dialogs, date/time controls, and autocomplete. - Visible focus indicators. - Proper labels, instructions, errors, and summaries. - Accessible modal focus trap and return. - Semantic landmarks and heading order. - ARIA live regions for quote updates and validation. - Sufficient contrast and text resizing. - Meaningful alt text. - Reduced-motion support. - Screen-reader-friendly cookie controls. - Captions/transcripts if video is added. - Accessible vehicle requirements captured as structured booking data. --- ## 20. Administration modules The public behavior implies the following staff-side modules. ### 20.1 Dashboard - Today's pickups and returns. - Upcoming, unallocated, delayed, cancelled, and failed-payment bookings. - Revenue/payment summary. - Driver/vehicle availability. - Flight alerts. - Enquiry backlog. ### 20.2 Booking management - Search/filter/export. - Create on behalf of customer. - Edit route, time, vehicle, passenger, payment, and notes. - Assign driver/vehicle. - Status timeline. - Cancel/refund. - Resend confirmation/driver details/receipt. - Immutable audit trail. ### 20.3 Quote and pricing management - Base charges. - Distance/time rates. - Postcode/zone pricing. - Vehicle multipliers. - Airport fees. - Toll/congestion handling. - Hourly packages and included miles. - Waiting rates/free period. - Festive/event surcharges. - Corporate tariffs. - Promotions. - Effective dates, priority, testing, and change history. ### 20.4 Customer and corporate CRM - Profiles and bookings. - Communication and support notes. - Company hierarchy and users. - Account manager. - Credit terms/limit. - Billing contacts. - Preferences and consent. - Complaints and lost property. ### 20.5 Dispatch - Live job board/map. - Driver/vehicle assignment. - Availability and shift view. - Flight tracking. - Conflict and lateness alerts. - Driver communication. - Group/multi-vehicle coordination. ### 20.6 Driver and fleet - Driver compliance, documents, availability, and history. - Vehicle details, photos, capacities, maintenance, and compliance expiry. - Equipment and child-seat stock. ### 20.7 Finance - Payments and webhook status. - Invoices, receipts, refunds, statements, and reconciliation. - Cash jobs and driver settlement. - Corporate aged debt. - Financial export. ### 20.8 Enquiries/support - Complicated-journey queue. - Contact messages. - Complaint/feedback cases. - Lost property. - Assignment, status, notes, SLA, and conversion to booking. ### 20.9 Content and configuration - Pages, guides/blog, menus, FAQ, fleet, services, benefits, reviews, client logos, awards, offers, and banners. - Notification templates. - Legal-policy versioning. - Integration and analytics settings. - Roles and permissions. ### 20.10 Reports - Booking volume and conversion. - Quote abandonment. - Revenue and average booking value. - Routes/airports/service types. - Fleet utilization. - Driver performance and punctuality. - Cancellations/no-shows. - Payment methods/failures/refunds. - Corporate accounts. - Support response. - Marketing attribution. --- ## 21. Data entities The replacement will likely need these domain entities: - User, role, permission, session. - Passenger/customer profile. - Corporate account, company user, account manager, cost centre. - Address/location, airport, terminal, postcode zone. - Quote, quote leg, via stop, pricing breakdown. - Booking, return leg, passenger, luggage, special request. - Vehicle category, vehicle, vehicle document, maintenance record. - Driver, driver document, shift, availability, assignment. - Flight and flight-status snapshot. - Pricing rule, hourly package, surcharge, discount, promo code. - Payment, refund, invoice, invoice line, receipt, statement. - Enquiry, support case, complaint, lost-property item. - Notification, template, delivery log. - Page, page section, article/travel guide, media asset. - Service, fleet-content item, FAQ, review, client logo, accreditation, offer. - Consent record, legal-document version, audit event. - Integration event/webhook, job/retry record. --- ## 22. Complete public route inventory Routes differ between the current navigation and the older sitemap; both forms should be captured in redirects during migration. ### 22.1 Core and account routes - `/` - `/index.php` - `/about-us` - `/drivers-fleet` - `/services` - `/contact-us` (current navigation) - `/contact` (sitemap) - `/contact.php` (sitemap; observed as a 404 during audit) - `/travel-guide` - `/faqs` (current navigation) - `/faq` (sitemap) - `/login` - `/authentication` - `/reset-password.php` - `/passenger-registration.php` - `/complicated-journey` ### 22.2 Service routes Current navigation uses `/services/...` for several service pages, while the sitemap lists older root-level forms: - `/services/open-an-account` and `/open-an-account` - `/services/meet-and-greet-service` and `/meet-and-greet-service` - `/services/chip-and-pin` and `/chip-and-pin` - `/services/courier-service` and `/courier-service` - `/services/match-day-transfers` and `/match-day-transfers` - `/services/event-group-transfers` and `/event-group-transfers` - `/services/pay-via-card` and `/pay-via-card` ### 22.3 Transfer and information routes - `/pickup-dropoff-procedure` - `/manchester-executive-taxi` - `/manchester-airport-transfers` - `/liverpool-airport-transfers` - `/student-airport-transfers` - `/manchester-taxis` - `/manchester-minibuses` - `/corporate-travel` - `/offers` - `/online-booking-procedure` - `/privacy-and-cookies` (current navigation) - `/privacy-policy` (sitemap) - `/terms-conditions` - `/gdpr-general-data-protection-regulation` ### 22.4 Travel-guide routes - `/travel-guide/taxi-from-manchester-to-warrington` - `/travel-guide/taxi-from-manchester-to-southport` - `/travel-guide/taxi-from-manchester-to-sheffield` - `/travel-guide/taxi-from-manchester-to-preston` - `/travel-guide/taxi-from-manchester-to-liverpool` - `/travel-guide/taxi-from-manchester-to-leeds` - `/travel-guide/taxi-from-manchester-to-lancaster` - `/travel-guide/taxi-from-manchester-to-ellesmere-port` - `/travel-guide/taxi-from-manchester-to-crewe` - `/travel-guide/taxi-from-manchester-to-chester` - `/travel-guide/taxi-from-manchester-to-bolton` - `/travel-guide/taxi-from-manchester-to-blackpool` - `/travel-guide/taxi-from-manchester-to-birmingham` - `/travel-guide/sts-cars-taxi-from-manchester-to-wigan` - `/travel-guide/luxury-chauffeur-service-manchester` - `/travel-guide/christmas-taxi-hire-in-manchester` - `/travel-guide/cheap-taxi-manchester-airport` - `/travel-guide/airport-chauffeur-manchester` - `/travel-guide/stockport-to-manchester-taxi` - `/travel-guide/rochdale-to-manchester-taxi` - `/travel-guide/macclesfield-to-manchester-taxi` - `/travel-guide/manchester-to-huddersfield-taxi` - `/travel-guide/manchester-to-halifax-taxi` - `/travel-guide/manchester-to-york-taxi` --- ## 23. Known inconsistencies and defects not to copy - Duplicate `Recent Reviews` module on the homepage. - Sitemap contains stale or inconsistent URLs (`faq` versus `faqs`, `contact`/`contact.php` versus `contact-us`, root-level versus `/services/` routes). - `contact.php` produced a 404 during inspection while still appearing in the sitemap. - Sitemap dates and content maintenance are inconsistent. - Cancellation copy appears contradictory: - Homepage promotes free cancellation up to 48 hours. - FAQ/policy text mentions a 20% administration fee and no refunds. - Booking lead-time wording varies between 12 and 24 hours. - Payment method descriptions differ by page. - Some technical and accessibility behavior is dated. - Machine translation is not sufficient for legal, payment, or booking-critical content. - Client-side integration credentials/configuration must be reviewed and restricted; secret credentials must never be exposed. These should become explicit configuration and content-governance decisions in the new platform. --- ## 24. Acceptance checklist for feature parity The new platform has reference-site feature parity when it supports: - [ ] Responsive public site with all shared header, navigation, footer, notice, and contact behavior. - [ ] Point-to-point, airport, return, multi-stop, hourly, event/group, courier, corporate, and manual-quote journeys. - [ ] Address autocomplete, geocoding, routing, and a configurable fixed-price engine. - [ ] Vehicle comparison/selection with passenger and luggage limits. - [ ] Guest checkout and registered-customer booking. - [ ] Secure online card payment with 3-D Secure, plus cash and corporate billing options. - [ ] Booking confirmation, lookup, amendment/cancellation workflow, driver allocation, and receipt. - [ ] Email, SMS, and WhatsApp communication. - [ ] Flight tracking and airport meet-and-greet handling. - [ ] Customer registration, login, password reset, profile, booking history, invoices, and payment history. - [ ] Corporate account application, approval, users, terms, invoicing, and account management. - [ ] Driver, vehicle, compliance, dispatch, and journey-status administration. - [ ] Complicated-journey, contact, complaint, lost-property, and support-case handling. - [ ] CMS for all service pages, guides/blog, FAQ, reviews, fleet, offers, logos, awards, notices, menus, and policies. - [ ] Complete route migration and redirects for legacy URLs. - [ ] Analytics, SEO, structured data, sitemap, consent, and conversion tracking. - [ ] Role-based admin, audit logging, reports, integration monitoring, backup, and recovery. - [ ] WCAG 2.2 AA accessibility, privacy/GDPR workflows, strong application security, and PCI-scope minimization. This checklist preserves the reference site's functional scope while defining the operational and administrative capabilities needed to deliver it reliably in a modern system.